A Kiwi maritime-software startup wanted to turn its capital raise into a global story.
Our team ran Sea-Flux's strategic PR campaign, crafting compelling narratives around founder Tai Ellis, the company's rapid international uptake across 1,300+ vessels, and the impact of new investment.
We anchored the campaign in Tai's founder story, securing significant media coverage. Then we engaged Minister Erica Stanford's office to highlight the Active Investor Plus (AIP) angle.
Better's strategic outreach brought Sea-Flux to the attention of senior Government figures, resulting in Prime Minister Christopher Luxon, Deputy Prime Minister David Seymour, and Minister Stanford visiting Sea-Flux as a showcase example in front of a full media pack.
Our liaison with the PM's office and ministerial teams ensured Sea-Flux featured prominently in subsequent coverage, significantly boosting visibility, strengthening investor confidence, and establishing the company as a standout New Zealand innovation story.
