New Zealand's food and fibre sector needed thought leadership that could guide strategic decisions in a rapidly changing world.
Our team partnered with FoodHQ—the national hub for food research and innovation—to create the Future of Food series, transforming complex industry trends into accessible strategic intelligence for producers, researchers, and policymakers.
We developed compelling thought leadership articles examining critical industry shifts. For example, our GLP-1 diet drugs analysis explored how weight loss medications could shrink 'stomach share' by 10% per household, creating both threats and opportunities for New Zealand's nutrient-dense whole foods.
Our dairy industry questioned whether the sector could double its value by 2035, examining precision farming, value-added innovation, and Fonterra's partnerships in China and precision fermentation.
Better also created strategic communications frameworks, podcasts exploring emerging food trends, and positioned FoodHQ as the authoritative voice connecting researchers, industry leaders, and policymakers around the challenges shaping New Zealand's $27 billion food system.
The work helps New Zealand's food industry navigate uncertainty with confidence, backed by research-driven insights and strategic foresight that turn complex science into actionable business intelligence.
FoodHQ is shaping the future of food in Aotearoa, and we're helping amplify that vision
