Mana Services is a private-sector startup providing vital, wrap-around support to New Zealand's most at-risk rangatahi. In 2024, it expanded to Australia as Miya.
We supported Mana's communications, including with strategy, media training, PR, crisis comms, social media and stakeholder engagement. As part of the strategic plan, we created a series of videos drawing on personal stories to help young New Zealanders access the help they need.
We created a series of videos featuring the in-care youth, their caregivers, and whānau. The stories were raw, emotional and impactful. The videos attracted hundreds of thousands of views, including a single TikTok clip that reached 25,000 views.
